Brands use color and image to create an emotional connection with their audience. Using motion graphics to tell stories can be more engaging than print.
Middle West Spirits
Short video played on loop as backdrop during the launch party for Middle West Spirits.
04.10.10, Columbus, OH
e-Play Kiosk Screensaver Shorts
This is one of five screensaver shorts that would play on loop on the kiosk while no one was using it. Its purpose was to inform potential customers about special deals, new releases, and kiosk features. They were meant to be lighthearted and entertaining. For example, the message of this video is, "Save your piggy bank by renting $1 DVDs & video games."