Last Thursday, (2/19/09) I attended a lecture put on by CSCA featuring the two-men-and-a-Macbook design firm, Wink. Richard Boynton and Scott Thares came to visit us in Columbus all the way from Minneapolis, MN, and definitely brought the cold with them. It couldn’t have been more than 5° F out there, but 125 people came! That’s an awesome turnout and quite possibly one of the highest I’ve seen for a CSCA event since design legend Massimo Vignelli came to speak in February of 2006.
Become a fan of Wink on Facebook
Their presentation was pretty hilarious and the work they showed was inspiring. They have this illustrative style that is simultaneously simple, contemporary-sleek and cheeky. They showed me the way, too — an awesome new direction for my freelancing goals. Free Trade Agreements. Instead of Design for Hire, I’ll work the Design for Trade angle. First stop — Whole World Bakery. Mmmmmm I can’t wait.
ALSO
I’ve finally settled upon my ultimate DREAM JOB — DESIGNING FOR THE OLYMPICS.
Watch this: Transmoflection Video – Designing the Vancouver 2010 Olympics Brand
The killer part about this gig? The travel and photography time. So much research is put in before they can even contemplate the visual translation of a country’s unique and flavorful culture. The photography, colors and iconic graphics must communicate effortlessly and cross-culturally. Image is their universal language. In the case of Vancouver 2010, though the illustrations are good, it’s the textures and color palette that are truly inspired and make the brand so vivacious and memorable. nice!
Suzy is a freelance graphic designer in Columbus, OH.